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Research on Marketing Strategy of ‘Short Video +Agricultural Products’ Based on Mobile Internet

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2020年22
Page:
155-161
Research Field:
Publishing date:

Info

Title:
Research on Marketing Strategy of ‘Short Video +Agricultural Products’ Based on Mobile Internet
Author(s):
ZHANG Fangyu1; LI Cuixia2
(1.Institute of Art,Northeast Agricultural University,Harbin,Heilongjiang 150030;2.Heilongjiang Institute of Green Food Science,Northeast Agricultural University,Harbin,Heilongjiang 150028)
Keywords:
mobile internet; 5th-Generation; ‘Short Video + Agricultural Products’; marketing strategy
PACS:
-
DOI:
10.11937/bfyy.20202416
Abstract:
In the age of 5th-Generation,‘Short Video + Agricultural Products’ has become a new way of agricultural products online marketing which is the product of ‘Internet + Agriculture’.It covered social networking,e-commerce,information and other platforms,created a colorful online landscape.In the fierce competition of mobile internet market,there were some problems in this new way of marketing,for example,the content production was similar,the profit model was single,and the internet market was chaotic.Therefore,we should think deeply from three aspects,content production,profit channels,marketed regulation.In this way,we could promote the healthy development of agricultural products marketing,promote the transformation and upgrading of rural economy in the new aera.

References:

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Memo

Memo:
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Last Update: 2021-02-18