(1.Institute of Agricultural Economics and Development,Chinese Academy of Agricultural Sciences,Beijing 100081；2.Heilongjiang Journal of Agricultural Science and Technology,Heilongjiang Academy of Agricultural Sciences,Harbin,Heilongjiang 150086)
The new coronavirus outbreak suddenly happened lashed the leisure agriculture industry,brought uncertain factors for it,and also uncovered the weakness of it.Under the effect of new coronavirus outbreak,the leisure agriculture industry showed several specific characteristics,e.g.high sensitivity,negative affection,long-term effect,and expected developmental prospects.As the leader of the industry,entrepreneurs should not only be realistic and practical to realize the characteristics and current disadvantages,but also stay being confident to implement effective strategies,such us hibernation strategy,nurse strategy,weight-loss strategy,leak-detection strategy,and charging strategy.By doing so,they can lead the leisure agriculture industry turning disadvantages to advantages under the new coronavirus outbreak.