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Promoting Transformation and Upgrading of the Walnut Industry Using Internet Thinking

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2020年16
Page:
139-143
Research Field:
Publishing date:

Info

Title:
Promoting Transformation and Upgrading of the Walnut Industry Using Internet Thinking
Author(s):
LIU Wanyou
(College of Biotechnology,Jinzhong Vocational and Technical College，Jinzhong，Shanxi 030600)
Keywords:
internet thinking; walnut; industry revitalization; bottleneck; countermeasure
PACS:
-
DOI:
10.11937/bfyy.20200176
Abstract:
Under the background of returning farmland to forest,all localities relied on planting walnut to carry out the strategy of ecological construction and increasing farmers′ incame,but because of blindly pursuing scale and neglecting economic benefits,the walnut industry was overcapacity,large and not strong.Through investigation and research,it was found that the main bottleneck of walnut development was low integration of three industries,insufficient innovation drive,mixed varieties,heavy planting of light pipe,weak disaster resistance,backward deep processing,lagging development of rural e-commerce,lack of brand building and so on.By using internet thinking,targeting strategies,controlling planting scale,strengthening comprehensive management and protection,establishing joint disaster control mechanism,expanding the coverage of agricultural insurance,improving varieties through bud grafting,cultivated technical talents,created‘three products and one standard’brand,developed new marketing models such as cross-border blending and new products,established ‘O2O’,‘F2F’,with goods,etc.,and realized the transformation and upgrading of walnut industry through‘brand supply chain’.

References:

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Last Update: 2020-11-24