|Table of Contents|

Analysis of the Influencing Factors of Brand Competitiveness of Beijing Vegetable Cooperatives Based on Analytic Hierarchy Process

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2020年12
Page:
155-164
Research Field:
Publishing date:

Info

Title:
Analysis of the Influencing Factors of Brand Competitiveness of Beijing Vegetable Cooperatives Based on Analytic Hierarchy Process
Author(s):
ZHANG Haiyang1; LIU Chao2; HU Baogui1
(1.Economics & Management School，Beijing University of Agriculture，Beijing 102206；2.College of Humanities and Development Studies，China Agricultural University，Beijing 100094)
Keywords:
Beijing; vegetable cooperatives; brand competitiveness; analytic hierarchy process
PACS:
-
DOI:
11937/bfyy.20193381
Abstract:
Based on the analysis of the connotation of the brand competitiveness of vegetable cooperatives from different perspectives, this study analyzed the influencing factors of the brand competitiveness from the internal environment of the cooperatives, the level of government support, the core value of organizational culture and the specific environment of the external market. AHP was used to analyze the weight of indicators. The results showed that the key factors affecting the brand competitiveness of cooperatives were the traceability of internal conditions, the degree of information, the registration indicators of ‘three products and one standard’, the coverage area of vegetable brand in external market conditions, the intensity of competition in local market, the brand awareness of the president in organizational culture conditions, the conditions of government support and the strength of government support.

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Last Update: 2020-09-02