|Table of Contents|

Research on the Development Path of Cross-border E-commerce in Shaanxi Fruit Industry Based on Structural Equation Model

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2020年11
Page:
145-152
Research Field:
Publishing date:

Info

Title:
Research on the Development Path of Cross-border E-commerce in Shaanxi Fruit Industry Based on Structural Equation Model
Author(s):
MAO Fengxia; HU Zhangyan; FENG Qingyun
(College of Economics and Management,Xi′an University of Posts & Telecommunications,Xi′an,Shaanxi 710000)
Keywords:
cross-border e-commerce; fruit industry; industry chain; structural equation model
PACS:
-
DOI:
10.11937/bfyy.20193300
Abstract:
Developing cross-border e-commerce of fruit industry was an important way for the transformation of rural economy under the background of Shaanxi free trade zone,and studying its development path was the key task to promoted the process of cross-border e-commerce of fruit industry.Firstly,on the basis of investigated the industrial chain of the fruit industry,this paper summarized the influencing factors as fruit production factors,external environment factors,professional equipment factors and trade link factors.Secondly,a hypothesis was put forward to set up the structural equation model by considered as the above influencing factors as latent variables and set observable variables.Thirdly,8 cities in Shaanxi were selected as samples to test the reliability and validity of the selected sample data,and the results of fitted and revised the model were obtained.Finally,the optimization model and path coefficient were calculated.On this basis,the paper proposed the development path of cross-border e-commerce of Shaanxi fruit industry and the five-in-one promotion strategy of ‘fruit base-fruit enterprises-cross-border e-commerce platform-logistics enterprises-government’.

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Last Update: 2020-08-19