|Table of Contents|

Simulation and Countermeasure Research on Rural E-commerce Development in Heilongjiang Province Based on SD Model

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2019年14
Page:
151-159
Research Field:
Publishing date:

Info

Title:
Simulation and Countermeasure Research on Rural E-commerce Development in Heilongjiang Province Based on SD Model
Author(s):
QIU Zeguo1; 2; YANG Yi1; LIU Wenjun1
(1.Harbin University of Commerce,Harbin,Heilongjiang 150028;2.Heilongjiang Provincial Key Laboratory of Electronic Commerce and Information Processing,Harbin,Heilongjiang 150028)
Keywords:
rural e-commerce; system dynamics; simulation; development strategy
PACS:
-
DOI:
10.11937/bfyy.20190813
Abstract:
Under the new economic conditions,the development of rural e-commerce has become an important means of revitalizing the rural economy.Based on the research on rural e-commerce at home and abroad,combined with the development characteristics of rural e-commerce ‘localization’ in Heilongjiang Province,a rural e-commerce development model based on system dynamics was constructed.And then building system causality diagram from three levels：readiness,intensity and impact degree,and the interrelationship and dynamic mechanism between them were studied from the micro,meso and macro levels.After quantitative analysis of the development status of rural e-commerce in Heilongjiang Province from 2010 to 2022,it was found that promoting the development of rural e-commerce could rapidly increase farmers′ income,stimulate regional GDP,effectively improve the level of informatization and the living conditions of rural residents.Based on the simulation results,the three strategies of rural e-commerce development environment optimization,strengthening market and technology impact and comprehensive development in Heilongjiang Province were put forward and simulated and analyzed.

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Last Update: 2019-08-12