|Table of Contents|

How to Use Social Media to Conduct Cross-border E-commerce Content Marketing in the Context of ‘the Belt and Road’ Initiative

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2019年07
Page:
190-194
Research Field:
Publishing date:

Info

Title:
How to Use Social Media to Conduct Cross-border E-commerce Content Marketing in the Context of ‘the Belt and Road’ Initiative
Author(s):
YU Yang
(International Business School,Zhejiang Financial College,Hangzhou,Zhejiang 310018)
Keywords:
‘the Belt and Road’; cross-border e-commerce; social medium; content marketing; Facebook; Instagram
PACS:
-
DOI:
10.11937/bfyy.20190150
Abstract:
The ‘the Belt and Road’ initiative has brought new opportunities to the cross-border e-commerce industry.As an Online Silk Road,the cross-border e-commerce industry has vigorously developed and has become a new engine for China′s economic development.Facebook and Instagram,two of the world′s most popular social mediums,have become great platforms for cross-border e-commerce activities.This study focused on how to use these two social mediums to conduct cross-border e-commerce content marketing,aiming to provide effective cross-border e-commerce marketing skills and promote the development of cross-border e-commerce industry.

References:

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Memo

Memo:
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Last Update: 2019-05-17