The development of rural e-commerce not only depened the reform of agricultural supply-side structure，but also played an important role in the smooth implementation of Chinese ‘rural revitalization strategy’.Based on the perspective of farmers and taking Hebei Province as an example，this paper used the binary Logistic regression model to study three traditional rural e-commerce modes，and drew the following conclusions：When choosing the mode of e-commerce development，farmers made choices under the combined action of bounded rationality and external constraints，which could maximize the interests of farmers.The higher the awareness of ecommerce and education level of farmers，the higher the acceptance of enterprise-driven model and cooperative-driven model.It also put forward some countermeasures and suggestions，such as perfecting relevant laws and regulations，respecting the choice of farmers，and choosing e-commerce mode according to local conditions.