|Table of Contents|

Research on the Loyalty of Tourists in Urban Modern Creative Agriculture Park Based on Structural Equation Modeling

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2019年14
Page:
160-167
Research Field:
Publishing date:

Info

Title:
Research on the Loyalty of Tourists in Urban Modern Creative Agriculture Park Based on Structural Equation Modeling
Author(s):
LI Yujia1; LIU Xiaobing1; 2
(1.Economics & Management School,Beijing University of Agriculture,Beijing 102206;2.Research Base of Beijing New Rural Construction,Beijing 102206)
Keywords:
urban modern creative agricultural park; loyalty; structural equation modeling
PACS:
-
DOI:
10.11937/bfyy.20183348
Abstract:
Taking the Beijing Agricultural Carnival as an example,based on the survey data of the tourists,the model of the loyalty structure equation of the urban modern agricultural park was constructed and empirical research was carried out，in order to provide relevant strategic ideas for the development and upgrading of urban modern creative agriculture park.The research results showed that the park products,park management services and the accessibility of the park had a positive impact on the satisfaction and loyalty of the tourists.The accessibility of the park had the greatest impact on the satisfaction and loyalty of the tourists.The impact of the park price on the satisfaction of the tourists was not significant,which was consistent with the higher income level of the tourists and the people′s longing for a better life,the fact that high-quality agricultural products were willing to pay a higher monetary cost.Studying the relationship between the perceptual value of tourists and their satisfaction and loyalty,which had an important guiding role in the development of urban modern agriculture.

References:

[1]朱京燕,郭晨,包利民,等.第五届北京农业嘉年华社会影响分析[J].北京农业职业学院学报,2018,32(4):20-26.[2]谯薇,张嘉艺.我国都市农业发展困境及对策思考[J].农村经济,2017(3):61-65.[3]单福彬,李馨.我国台湾地区创意农业的发展模式分析及经验借鉴[J].江苏农业科学,2017,45(11):294-297.[4]廖军华,屠玉帅,简保权.国外创意农业对中国发展创意农业的启示[J].世界农业,2016(2):16-20.[5]林超群.创意农业发展路径分析:以成都市为例[J].农村经济,2015(9):51-54.[6]林炳坤,吕庆华.创意农业研究述评[J].经济问题探索,2013(10):177-184.[7]王晓君,吴敬学,蒋和平.我国都市型农业发展的典型模式及驱动机制:基于14个大中城市案例研究[J].农业现代化研究,2017,38(2):183-190.[8]陈晓红,徐戈,冯项楠,等.公众对于“两型社会”建设的态度-意愿-行为分析[J].管理世界,2016(12):90-101.[9]陈小文,刘彩霞,郝天民,等.农业嘉年华:现代都市农业园区的新业态[J].中国农业信息,2017(22):38-41.[10]杨惠玲,江雨.创意农业与旅游产业融合发展实证研究：以四川省省级示范农业主题公园为研究对象[J].中国农业资源与区划,2017,38(7):226-231.[11]张海东,徐小俊,曾小红,等.世界创意农业模式在海南省全域旅游田园综合体建构中的应用研究[J].江西农业学报,2017,29(11):146-150.[12]刘晓英.休闲创意农业旅游的产业融合型发展模式[J].农业经济,2018(7):12-13.[13]谷莘,刘树,任荣.基于游客视野的北京农业嘉年华的分析与思考:以第二届北京农业嘉年华游客调查为例[J].北京农业职业学院学报,2016,30(4):13-17.[14]吴静,田振,徐志峰,等.基于因子分析的北京农业嘉年华游客满意度研究[J].北京农学院学报,2016,31(4):103-106.[15]侯杰泰.结构方程模型及其应用[M].经济科学出版社,2004.[16]黄芳铭.结构方程模式:理论与应用[M].北京:中国税务出版社,2005.[17]KOLTER P.Marketing manafement[M].7th Ed New Jersey:Prentice-Hall International Inc,1991.[18]ZEITHAML V A.Consumer perceptions of price,quality,and value:A means-end model and synthesis of evidence[J].The Journal of Marketing,1988,52(3):2-22.[19]刘丽,张宁.顾客感知价值、满意度与忠诚度的关系研究:电子商务环境下的实证分析[J].信息资源管理学报,2016,6(3):50-57,106.[20]王晓蓉,王树进.基于SEM的休闲农业园游客满意度研究:以南京地区调查为例[J].中国农学通报,2010,26(13):413-419.[21]周海苏,华玉武,唐衡,等.北京市门头沟区休闲农业园游客满意度调查研究[J].中国农学通报,2015,31(19):276-283.[22]张琛琛,杨围围,乌恩.基于SEM的城市公园亲子家庭游客忠诚影响因素研究:以北京奥林匹克森林公园为例[J].北京第二外国语学院学报,2015,37(11):65-75，84.[23]RICHARD A H,LARRY P P.Categories of customer loyalty:An application of customer loyalty classification framework in the fast food Hamburger market[J].Journal of Food Product Marketing,1996,3(1):2-3[24]FLAVIN C,MARTNEZ E,POLO Y.Loyalty to grocery Stores in the Spanish Market of the 1990s[J].Journal of Retailing and Consumer Services,8(2):85-93,2001.[25]OLIVER R L.A cognitive model of the antecedents and consequences of satisfaction decisions[J].Journal of Marketing,1980,17:460-469.[26]HELGESEN.Customer satisfaction,customer(action) loyalty and customer profitability at the individual level[J].Journal of Marketing Management,2006,22:245-266.[27]孙洁,姚娟,陈理军.游客花卉旅游感知价值与游客满意度、忠诚度关系研究:以新疆霍城县薰衣草旅游为例[J].干旱区资源与环境,2014,28(12):203-208.[28]李文兵.古村落游客忠诚模型研究:基于游客感知价值及其维度视角[J].地理研究,2011,30(1):37-48.[29]杜宗斌,苏勤.乡村旅游的社区参与、居民旅游影响感知与社区归属感的关系研究:以浙江安吉乡村旅游地为例[J].旅游学刊,2011,26(11):65-70.[30]张圆刚,余向洋,WONGLP K A,等.古村落景区游客拥挤感知维度与游憩情绪影响机制研究:以西递、宏村为例[J].人文地理,2018,33(2):138-146.

Memo

Memo:
-
Last Update: 2019-08-13