Abstract

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Title:: Development of Ningxia Wine Tourism in the Context of Comprehensive Tourism

Author(s):: WANG Lei; (School of Humanity,Ningxia University,Yinchuan,Ningxia 750021)

Abstract:: Ningxia is a comprehensive tourism demonstration area.The wine industry is a characteristic industry in Ningxia.Wine tourism is not only the product of industrial integration,but also the carrier of promoting the construction of the comprehensive tourism demonstration area.Wine tourism has potential advantages of ‘panorama,full time,whole industry and national development’,but also institutional mechanism is not perfect,and low graduation degree of tourism,tourism infrastructure is weak,products of a single format,the theme is not obvious practical problems.Based on this,proposed to optimize the top-level design,construction of global co-ordination,public participation mechanism;promote industrial integration,promote the ‘Travel+Wine’ development;to strengthen infrastructure construction,promote urban and rural development;strengthen the ‘four state fusion’,the development strategy of tourism product innovation of the forms of the wine activation.