Regional Public Brands Governance of Green Food Based on Cooperation Game

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Title:: Regional Public Brands Governance of Green Food Based on Cooperation Game

Author(s):: ZHAO Yanli; ZHAO Limei; (School of Management,Harbin University of Commerce,Harbin,Heilongjiang 150028)

Abstract:: Green food regional public brand have public brand attributes,and there is opportunism in its use and maintenance.Therefore,the problem of regional public brand governance of green food appeared.This problem aroused great attention of governments at all levels,and the government,enterprises and industry associations tried different measures to solve this problem，but practice shows little progress.Based on the cooperative game theory,we put forward new ideas of green food regional public brand governance,from the past narrow view on that enterprise and the government did not cooperate in the transformation of the three party cooperation on the government,enterprises and farmers,and analyzed the regional brand of green food governance new ideas based on cooperative game.The results showed that the cooperation of government,enterprises and farmers,reasonable input and distribution of income would achieve the effect of 1+1+1>3.

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Last Update: 2018-06-12