|Table of Contents|

Distribution Channel Optimization of Agricultural Products From the Perspective of ‘Internet+’

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2018年11
Page:
191-195
Research Field:
Publishing date:

Info

Title:
Distribution Channel Optimization of Agricultural Products From the Perspective of ‘Internet+’
Author(s):
(Shaanxi Academy of Governance; Xi′an; Shaanxi 710068)
agricultural products;circulation channel;optimal pricing;coordination
Keywords:
agricultural products; circulation channel; optimal pricing; coordination
PACS:
-
DOI:
10.11937/bfyy.20174760
Abstract:
With the widespread application of the internet in rural areas，scattered small farmers tend to distribute products on the internet.Considering the dual channel supply chain of agriculture products of scattered small farmers，this study investigates the problem that，from the perspective of ‘Internet+’，how farms would decide the sales price and quantity to maximize their own benefits based on a given coordinated and optimized supply chain.This study reveals that the demand fluctuation of regional market will not affect the optimal sales price，and this optimal price is merely related to the price elasticity of the products.In the case of no product losses，the increase of sales quantity will not reduce the overall income of farmers.The proposed method could serve as a theoretical basis for practical marketing decisions of farmers and its validity is verified by numerical simulations.

References:

 

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Memo

Memo:
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Last Update: 2018-06-29