Study on Value Space of Fruit Industry Community

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Author(s):: CHEN Yancang1; WANG Na2; (1.Teaching and Research Department of Public Administration,Shandong School of Administration,Jinan,Shandong 250014;2.Modern Education Center,Shandong Police College,Jinan,Shandong 250014)

Abstract:: The small farmers′ economic model was the reality of the fruit production in China,and there were some problems in the circulation link,such as unsmooth channels,asymmetric information,high transaction costs and unfair distribution of interests,which greatly restrict the development of the modernization of the fruit industry.Fruit industry community was a good weapon to solve the deep contradiction in fruit industry by reconstructing production relations and developing mode.The study analyzed the commonalities of the community and the connotation and characteristics of the fruit industry community.The three-dimensional value space of the fruit industry community were creatively proposed:Commodity dimension,value dimension and emotion dimension.On the basis of constructing and studying the three-dimensional value space of the fruit industry community,several value output forms were discussed.

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Last Update: 2018-06-29