|Table of Contents|

Online Vegetable Purchasing Behavior of Beijing Consumer and  Its Influencing Factors

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2018年07
Page:
187-192
Research Field:
Publishing date:

Info

Title:
Online Vegetable Purchasing Behavior of Beijing Consumer and  Its Influencing Factors
Author(s):
LUO LingTIAN ZhenZHANG QisenGUI Lin
(School of Economics and Management,Beijing Municipal Agricultural College/Beijing New Rural Construction Base,Beijing 102200)
Keywords:
online vegetableconsumers purchasing behavior characteristicsinfluencing factors
PACS:
-
DOI:
10.11937/bfyy.20173084
Abstract:
For the factors of behavior characteristics and influence of Beijing consumers to buy online vegetables,276 questionnaires based on consumer purchase characteristics,consumers buy vegetables on vegetable logistics factors,expectations and influence others to buy the four aspects of descriptive statistical analysis,finally established the Probit model on the influencing factors of consumer online buying vegetables.The results showed that the degree of education,family income,the amount of each purchase of leafy vegetables,leafy vegetables a week to buy cost,could accept the delivery time,the number of postage,cash on delivery,whether the effect of fresh degree,if it was convenient for cooking,origin,by others to buy what effects the main factors of consumer online buying vegetables.

References:

 

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Last Update: 2018-04-23