Comparative of Business Model of Fresh ProductsE-commerce Under ‘Internet+’ Environment(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Title:: Comparative of Business Model of Fresh ProductsE-commerce Under ‘Internet+’ Environment

Author(s):: HUO Hong; LYU Shuang; WU Rong; Management College,Harbin University of Commerce,Harbin,Heilongjiang 150028

Abstract:: Under the ‘Internet+’ environment，fresh products e-commerce geted development rapidly.Now it had become a kind of important business model，but the nature of its business model is still not clear.Aiming at the shortcomings of the current study,combining with the characteristics of fresh products e-commerce，this study used descriptive multi-case study methods to analyze the business model elements and operation mechanism of fresh products e-commerce.Finally,some countermeasures and suggestions for the future development of the business model of freshe-commerce in China were advanced，to provide corresponding practical guidance and ideas for the enterprises of fresh productse-commerce.

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Last Update: 2017-11-23