Forest and fruit products including red dates，grapes and so on，which are featured products in Xinjiang.Recently，forest and fruit products has been important in e-commerce development in Xinjiang.Moreover，there now exists various e-commerce operation main bodies and some famous e-commerce demonstration enterprises.The government and enterprises both contribute to the current achievements.On one hand，the government has set up a scaffold to offer information service of products circulation，established the information service pilot and cultivates professional talents；on the other hand，some enterprises has established service platforms，diversified retail modes and third party marketing platforms.However，current e-commerce application of forest and fruit products still faces some problems，such as the weak influence of transaction platform，low e-commerce application and low brand degree.It may be better ways to solve current problems by greater investment and supporting facilities offered by government and marketing promotion，cooperation in cultivating talents，local brand construction create by enterprises.