Brand Development Strategy of Characteristic Agricultural Products With  Geographical Indication Based on the Perspective of Resources Endowment(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Title:: Brand Development Strategy of Characteristic Agricultural Products With  Geographical Indication Based on the Perspective of Resources Endowment

Author(s):: LIU Yanrong1; SONG Jiankun2; (1.College of Animation and Communication,Qingdao Agricultural University,Qingdao,Shandong 266109;2.College of Horticulture,Qingdao Agricultural University,Qingdao,Shandong 266109)

Keywords:: characteristic agricultural products; brand; resources endowment; geographical indication

Abstract:: Characteristic agricultural products with geographical indication are the geographical economic development pillar,the brand construction has been increasingly emphasized by the practitioners and local government.Based on the perspective of resources endowment,combining with the empirical analysis study of Zigui navel oranges,the brand improvement strategy of characteristic agricultural products with geographical indication were explored in this research from natural ecology,cultural history,industry and product resources.

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Last Update: 2017-07-26