Sales Status and Strategy on Strawberry in Beijing(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Author(s):: WANG Qiong; ZONG Jing; ZENG Jianbo; PEI Zhichao; LI Ting; MA Xin; (Beijing Agricultural Technology Extension Station，Beijing 100029)

Abstract:: In order to know present sales in Beijing，researchers investigated strawberry growers of 10 district and analyzed some factors affecting sales like variety，price，channel. The results showed that picking，gift boxes and online sales could obtain higher price for scale growers. For all growers，quality and visibility were more important than other factors. Researchers suggested that growers could improve quality，expand awareness，increase customers and sales channels to promote sales.

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Last Update: 2015-10-23