The Vegetable Industry in Hebei Province Docking Beijing and Tianjin Brand SWOT Strategy Based on AHP Analysis(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Title:: The Vegetable Industry in Hebei Province Docking Beijing and Tianjin Brand SWOT Strategy Based on AHP Analysis

Author(s):: LI Jianfang1; ZHANG Yanxin2; WANG Jun2; (1.The Science and Technology Department,Agricultural University of Hebei，Baoding，Hebei 071001；2.The Business School，Agricultural University of Hebei，Baoding，Hebei 071000)

Keywords:: Hebei Province vegetable brand; docking Beijing and Tianjin; analytic hierarchy process (AHP); SWOT strategy

Abstract:: From the field to a table，from producer to consumer,everyone pays close attention to vegetable green，pollution-free，organic degree and vegetable products of geographical signs.The Constructiong of ‘Three brands a standard’ can achieve through the promotion of the brand strategy of vegetables.At present，the short number of high quality brand of vegetable industry in Hebei Province，low brand value，low level of brand stage，the majority in the entry，low degree of organization of brand，brand government management level lower and so on.Using AHP+SWOT method analysis the strategy of vegetable industry in Hebei Province docking Beijing and Tianjin，and put forward to facing Beijing and Tianjin vegetable industry brand strategy choice.including：strengthen the ‘Three brands a standard’ certification to increase the number of high-quality brand；science and technology to create a boost brand management，improve the brand system construction；strengthen leading enterprises，extending industrial chain，improve the added value of vegetable products；to strengthen the brand as the core of vegetable of modem industrialization system support；strengthening the functions of government in brand management，to improve the level of management of government brand.

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Last Update: 2015-10-10