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Development Logic of China’s Concentrated Apple Juice Industry and Its Future Trends(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2015年12
Page:
166-169
Research Field:
Publishing date:

Info

Title:
Development Logic of China’s Concentrated Apple Juice Industry and Its Future Trends
Author(s):
JI Chao
The Rural Development Research Center in Central Plains Area，Xuchang University,Collaborative Innovation Center of Central Plains Economic Zone in Henan Province,Xuchang,Henan 461000
Keywords:
concentrated apple juice; the whole industry chain; market actors; government intervention
PACS:
F 26
DOI:
10.11937/bfyy.201512044
Abstract:
hina concentrated apple juice industry was competitive in the international market，and it played an important role in the income of farmers and the rural economy.In this paper we focused on the whole industry chain and every aspect of the industry chain，such as corporate and individual behavior which constituted the basic unit of ours’framework to build the logic of this industry.Market actors attempted to eliminate transactions costs of opportunism through vertical integration and horizontal integration according to the changing market environment，but inappropriate policy interventions often hindered this process.The result showed that highquality materials of concentrated apple juice were so deficient，and fruit farmers and juice manufacturers had no incentive to change this situation.The future of concentrated apple juice industry depends on further removing policy barriers，and bringing the market initiative and initiative body functions.

References:

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Last Update: 2015-08-12