Research on the Strategic Choice About Hebei Peach Industry Development(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Title:: Research on the Strategic Choice About Hebei Peach Industry Development

Author(s):: LIU Peng; MA Yong-qing; ZHANG Jin-liang; College of Economics and Trade，Hebei Agricultural University，Baoding,Hebei 071001

Keywords:: Hebei province; peach industry; development strategy; SWOT matrix; structural model analytic method

Abstract:: Peach industry was one of the three largest fruit industries in Hebei province，the choice of the peach industry development strategy would have an important practical significance to promote the development of the agricultural economy.By constructing SWOT matrix，this paper pointed out several strategies including the industrial chain strategy，the internationalization strategy，the sustainable development strategy，the industrial structure adjustment strategy，the intensive growth strategy，the technology innovation and development strategy and the brand development strategy as strategic choices for the peach industry development in Hebei province.On this basis，by means of structural model analytic method，through the establishment of adjacency matrix，accessible matrix，drawing steps，such as multistage hierarchical structure could be divided into four levels of seven development strategies，put forward sustainable healthy development of the strategic decision of peach industry in Hebei province.

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Last Update: 2014-12-24