Development Status and Construct Countermeasure of Jujube Brand in Xinjiang(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Title:: Development Status and Construct Countermeasure of Jujube Brand in Xinjiang

Author(s):: LI Xiao-ou; YU Guo-xin; College of Economics and Business，Xinjiang Agricultural University，Urumqi，Xinjiang 830052

Abstract:: Based on explaining Xinjiang jujube acreage，yield，the current situation in Xinjiang jujube industry，especially jujube processing enterprises and professional organizations and other issues were reviewed;analysis of the current situation in Xinjiang jujube brand development and problems，and from the brand positioning，branding，channel，brand awareness，brand use，management and protection of other aspects,Xinjiang jujube brand building strategies were proposed.

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Last Update: 2014-08-12