|Table of Contents|

Based on the Tourist Satisfaction Survey Activation Study of Suzhou Garden Production Industry Chain(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Issue:
2014年18期
Page:
225-228
Research Field:
Publishing date:

Info

Title:
Based on the Tourist Satisfaction Survey Activation Study of Suzhou Garden Production Industry Chain
Author(s):
XU Min
Suzhou Tourism and Finance Institute，Joint Career Technical College,Suzhou，Jiangsu 215104
Keywords:
tourist satisfaction; Suzhou garden; Cornbach coefficient method; the industrial chain
PACS:
F 062.9
DOI:
-
Abstract:
The world heritage of Suzhou gardens of Suzhou traditional main tourism brand remains huge attraction.In this paper，by comparing the visitors expectations of Suzhou garden combination products and practical comparative analysis of the degree of satisfaction，to find the activation garden market direction of the industrial economy.Through the Cornbach alpha coefficient method，know Suzhou garden tourism market satisfaction value;a concrete analysis of Suzhou expectations and satisfaction value gap line chart，discussed the classification factors of Suzhou garden products;activation of Suzhou garden industry chain structure，and put forward specific development way of industrial chain extension.

References:

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Memo

Memo:
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Last Update: 2014-11-27