Development Strategy of Chinese Herbal Medicine Industry in Yunnan Province Based on SWOT Analysis(PDF)

《北方园艺》[ISSN:1001-0009/CN:23-1247/S]

Title:: Development Strategy of Chinese Herbal Medicine Industry in Yunnan Province Based on SWOT Analysis

Author(s):: LI Ya; College of Economics and Management,Southwest Forestry University,Kunming,Yunnan 650224

Keywords:: Chinese herbal medicines; industry; SWOT analysis; Yunnan province; status; countermeasures

Abstract:: Abstract: Chinese herbal medicine as one of China’s traditional industries has important economic and social benefits.There is a long history of planting,variety and resources in Yunnan province.With Chinese herbal medicine industry development in Yunnan province as the starting point,based on SWOT analysis,the traditional Chinese medicine resources has obvious advantages,meanwhile,has many significant opportunities for good policy,however,resource conservation in the wild Chinese herbal medicine,Chinese medicine surviving timber industry chain in number of disadvantages,but also facing the double competitive threat from the foreign ‘Western medicine’ and the domestic herbs province.Therefore,some developments of the strategic countermeasures were made from the Chinese herbal medicine quality assurance,market share and international competitiveness of Chinese herbal medicine industry in Yunnan province.

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Last Update: 2014-09-26