Vegetable brand is the symbol of the quality and safety of vegetables，and the brand construction is the effective way to improve the competitiveness of products.Based on investigations，this paper was intended to analyze the present situation and problems of the brand construction of Hebei Province.The present situation such as the government consciousness was strengthened，the quantity of registered trademark was increased，the main parts of brand were focused on demonstrative county，etc were summarized.At the same time，on the basis of marketing，from the point of the establishment，application，maintenance and management of brand，it analyzed problems in the brand construction of Hebei Province，such as the deficiency of vegetable growers’ brand consciousness，the lowness of standardization degree，the lowness of assets utilization rate，the ill management of vegetables brand and the less of publicity and so on.At last，this paper put forward countermeasures and suggestions from those aspects as to strengthen publicity，to improve the quality of products and to increase financial support.